When Krizbeatz produced ‘Pana’ for Tekno who was already riding a wave, he had no idea of how it would change his life. The single became Nigeria’s biggest record of 2017, with Columbia Records re-releasing it in the US and UK.
He has since pushed on from there, dispensing music along the lines of his signature sound. Skales ‘Temper’ and it’s remix with Burna Boy, ‘Booty Language’ andSeyi Shay’s ‘Weekend vibes’ are some of the popular songs to come from his stables. Interestingly, Krizbeatz doesn’t limit himself to production. He’s a songwriter, who creates complete records. In 2017, he’s scored a hit record of his own, ‘Erima’, which features pop heavyweights – Davido and Tekno.
Nigerian music producer Krizbeatz takes his inspiration from Fela when he’s at his mixing desk (AFP)
He created the “new wave” sound which has become the trend and his catalogue of hit records has since been on the rise. Several names have been given to the Krizbeatz invented sound, but he prefers the name, Afro-Dance Music (ADM). His plan is to spread the ADM gospel across Africa and perhaps, hit the bright lights and money of Europe and America.
That accelerated growth process has morphed into an album. Titled “ADM (African Dance Music),” the producer is looking to create a template for dance sound formations, marketing it as his personal creation and contribution to the scene.
ADM is what your mind expects and more. It’s a project that moves the scale in favour of beats over substance. It’s Krizbeatz proving a feel-good, carefree, club album which would seamless slide into the dance circuits of many African cities. An intro with Baddest DJ Timmy offers nothing but fluffy noise, but when you move past that, you are greeted with the calm and panache of ‘Erima’, where Davido and Tekno provide you with enough great vibes for the weekend.
Krizbeatz – Erima ft Davido, Tekno (Krizbeatz)
The rest of the record finds good cuts littering the speakers. Lil Kesh, Emma Nyra and Victoria Kimanishow up for the Konto-styled ‘Give them’. Mayorkunand Reminisce are on the tuneful Latino-Oldie ‘Poker’.Yemi Alade partners with Harmonize, on ‘911‘, and Skales supplies his talent on ‘Boss whine’. One of the finest melodious dance records of 2017 sneaks itself in on ‘Maria’, as Kenyan pop group Sauti Sol provide what is a masterclass. It all comes together for Krizbeatz. What’s left now is for him to market it right.
3-Worth Checking Out